About the Ski Resort
The superintendent cited several reasons for his interest in developing a new concession. First, in an age of industrial tourism, the monument's 200,000 annual visitors saturated the existing services and burdened the monument's personnel. Second, larger numbers of monument visitors were "striving for...liquid refreshments, food, gasoline, and auto services, overnight accommodations, trailer hook-ups, and camping and picnic supplies." Third, reflecting his larger agenda of currying public support for the monument's expansion, Fritz advocated a multipurpose approach. The concession would serve well visitors to Craters of the Moon, the traveler along U.S. Highway 93A, and patrons of the Blizzard Mountain Ski Area.
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